WHY REJECTION IS GOOD FOR YOU…

The visitors that eventually entered the exhibition, were told that there was an intervention they could do, they could find, in short… there where 5 beers to be found in the installation.
Against my expectations, a highly motivated group of 6 people (that didn’t know each other) started looking for the tokens to buy beer.

A while later, an instructed guy was grabbing one of the 5 white clothespins at the entrance and swapped it, in the installation for a green one proclaiming he had found a beer, strangely enough the bunch of searchers kept on searching.

They had been too occupied with their task, to even notice his unseemly behaviour. Challenging the rules of behaving in an exhibition hall. Revealing the answer to their question…